Perfect On-Page SEO For Your Blog Posts
Here is the checklist for On-Page SEO for you, so every time you publish a blog post, you can make sure your content has the highest chances to rank, not just for your target keyword, but for a lot of related keywords.
14 POINT CHECKLIST
- Focus Keyword in Title Tag
- Focus Keyword in Image URL & Alt Tag
- Focus Keyword in Blog Post URL
- Focus Keyword in first 100 words
- Focus Keyword in last 100 words
- Focus Keyword 1-2 times more inside the content.
- 5+ LSI Keywords in H2, H3, H4
- 5+ LSI Keywords in Alt Tags (2nd image and further)
- Long Form Content (800+ words)
- One topic-related video in-content (boosts dwell time)
- Internal Links (same category)
- Outbound Links (To authorities in the market, non-competitors, nonbroad sites)
- Modifiers on title tag (Year, Reviews)
- Meta title & meta description contains Focus KW + LSI keywords
1. Focus Keyword in Title Tag
This means the main keyword you’re trying to rank for has to be contained inside the title
tags for your article: tags for your article: <H1> This is your focus keyword right here</H1>
2. Focus Keyword in Image URL & Alt Tag
When you upload the image – do not upload it as the computer/camera generated name file (eg dscn17.jpg). It is important to rename the file to a keyword (eg best-piano-teacher-castle-hill.jpg)
When images are uploaded they will have an alt attribute ‘Alternative Text’ & a Description
Google can’t read images so you have to tell google what the image is about. For your 1st image in the article, you want to give it the focus keyword Alternative Text and Description area (see above image)
For the other images on the page – put a variant of the keyword (see Point 8 of this checklist for variant ideas) as the file name and in the Alt Text & Description.
IMPORTANT : DO NOT USE THE SAME KEYWORD OVER AND OVER
3. Focus Keyword in the Blog Post URL
The slug for your page must contain the focus keyword. Example http://yourwebsite.com/
4. Focus Keyword in first 100 words
Drop your keyword in your article’s introduction so that the topic is clear immediately.
5. Focus Keyword in last 100 words
Then you want to end your article with a wrap up, conclusions or some sort of summary.
This is the perfect spot to drop your focus keyword once again as it is the main topic of the
6. Focus Keyword 1-2 times more inside the content.
Whilst you are covering the ins and outs of your topic, you’ll naturally mention the focus keyword (and its variants) at least a couple of times.
This keeps relevance for the keyword high.
But DON’T stuff the text with repetitions of the keyword or you will over-optimize the page, it will read unnaturally and overall make you look spammy.
7. 5+ LSI Keywords in H2, H3, H4
We start digging into where most people don’t. LSI stands for Latent Semantic Index and it’s
a terminology google uses to say “this concept (keyword) and this other concept, are closely
To give you an example of this, let’s say we’re talking about vegetarian recipes.
We’d go to http://lsigraph.com , input “vegetarian recipes” and click “generate”
And it will automatically give us a lot of suggestions of things people are actually searching
for, that have to do with vegetarian recipes.
We can use this keywords in our text, but more importantly, we can use them as sections of
our article, and it’s also an almost never ending source of ideas for new articles.
So for an article about “vegetarian recipes” we could have a section (which is divided by
<H2> tags) about “vegetarian meals for beginners” and a sub-section (<H3> and beyond)
about “vegetarian appetizers finger food”
In this way, we’re using plenty of LSI keywords inside our text, h2, h3, h4 tags and overall increasing the topical relevance for “vegetarian recipes” a lot.
8. 5+ LSI Keywords in Alt Tags (2nd image and further)
You should use plenty of images.
They make your article more appealing and easier to consume. And for each image, you need the file name and alt attributes, so why not using LSI keywords that are relevant to the content?
9. Long Form Content (800+ words)
Google loves long content. Check this out.
This graph shows how long content tends to rank better in google. You want your articles to
be at least 800 words long.
10. One topic-related video inside your content (boosts dwell time)
Images and video are great for the user experience, they are easier to consume and, video
specially, increases the amount of time a visitor spends on the site.
Try always to find a niche-relevant video that’s not made by some of your competitors and
embed it in your site in a place where it makes sense.
11. Internal Links (same category)
You want to link internally to other articles inside your website that are relevant to that specific article.
So if you are writing about “vegetarian side dishes” you could and would naturally
link to a “vegetarian soups” article of yours.
This helps twofold. It helps the user to consume more relevant content and spend more time
inside your site (hence increasing the chances of clicking in your affiliate links) and it sends a
positive SEO signal to Google.
12. Outbound Links (To authorities in the market, non-competitors, non-broad sites)
Real websites link to other sites that talk about the same stuff they do. Your website is very
real and should look like it is, so make sure you link to some authorities inside your market,
but not to competitors.
An example about this would be (keeping with the vegetarian recipes website example) if you
link to a website about desserts that has a section about egg-free desserts so you could link
to that, still be relevant (it’s vegetarian), but don’t link to competitors.
And don’t link to wikipedia. Every SEO does that. You want to scream “I’m LEGIT” to Google,
not “I’m trying hard to rank!” 😉
13. Modifiers on title tag (Year, Reviews)
This is a great way to rank for additional keywords.
So if your article is about “best vegetarian cookbooks” you could name it “best vegetarian cookbooks 2017” or “best vegetarian cookbooks reviews” to rank for additional variations of your focus keyword.
14. Meta Title & Meta Description contains Focus KW + LSI keywords
The Meta Title & Meta Description box is what appears in Google search results
If we can make our focus keyword appear there, together with other LSI keywords, this will
give us an additional boost in visibility